Harnessing the resilience of Australia’s untamed landscapes, ASARAI transforms native ingredients from the outback into radiant skincare formulas. Inspired by nature, rooted in science, designed to glow.
We explored ASARAI’s ethos—earth, renewal, clarity—through design that feels like an exhale. Minimal yet impactful, rooted in nature yet made for today.
Role: Graphic Designer
Responsibilities: Brand Strategy, Brand Identity, Brand Refinement
Team: Meat Studio
Photographer: Christian Henry Smith
Wordmark design: Wei Huang
This project was featured on Dieline here.
Popcorn crafted with care with a mission that moves us. This project celebrates neurodiversity and characters on the most colorful of spectrums.
At the heart of this package re-design is the people that give the popcorn its magic. Our design is about celebrating their joyfulness, their expressive sense of confidence and humour, with a generous sprinkling of idiosyncratic attitude.
Role: Graphic Designer
Responsibilities: Brand Strategy, Brand Identity, Packaging
Team: Meat Studio
Illustrator: Rob Collado
This project was featured on Dieline here.
LaCroix is a cult-favorite sparkling water brand known for its vibrant flavors, iconic design, and zero sugar, zero calories appeal. Our work included a refreshed website, content creation, summer campaign work, and organic social content. We kept our visual approach simple and took inspiration from the iconic and universally familiar can design. The refreshed brand started with a new theme: “Find your fizz” highlighting how the brand champions self-expression through flavor.
Click here to view the full website.
Role: Designer
Responsibilities: Discovery & Research, Digital Strategy, Brand & Content Strategy, Visual Design, Art Direction, Campaign Development, Organic Social
Team: Zero Studios
Small in size but mighty in taste, Big Sipz got the full overhaul - with vivid color, full flavored vibes, bold typography and big energy. The Big Sipz essence brought to life in an entirely new and exciting way. Ultimately, we made a big personality even bigger, and a beverage with 16% ABV (seriously) received an updated look that broadened their brand universe.
Role: Designer
Responsibilities: Brand Strategy, Brand Refinement, Packaging Refinement
Team: Zero Studios
Love Letters is a series of epistolary commissions by international artists and writers. Twelve contributors were invited to write a love letter to someone, something, or sometime.
Click here to view Love Letter’s website.
Role: Graphic Designer
Responsibilities: Brand Strategy, Brand Identity, Newsletter Design, Website Design
Team: Meat Studio
Located in the heart of Toronto, Subdivision is a live music venue that descends into the subterranean lair for underground electronic music.
I created a series of event flyers and motion graphics to launch their summer series.
Role: Graphic Designer
Responsibilities: Flyer Design, Motion Graphics
Everyone has a time machine, and mine is about me revisiting my experience in Canada as a second-generation Chinese Canadian immigrant through tangible objects, photographs, letters, and a candid conversation with my Grandpa in Hong Kong.
Click here to watch the short film.
Cinema: Movies To Experience is an editorial exploring the cinematic world and feelings of love, loss, longing, and change. The intention was to bring people together to question what happens beyond the moving image, and how certain scenes can extend into our own lived experience, and even more so, inspire us to better the world around us.
Role: Editorial Designer
RGD Goods & Services Award for Editorial Design 2022